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MORE | BRANDING AND PACKAGING DESIGN
MORE is a brand of organic chocolate energy bar with protein extracts from insects, targeting young athletes.
The "OR" stands for organic and alternate choice.
WHY INSECTS?
Eating bugs is no longer a delusional idea. It benefits our health with high nutritious value that overrides common food, and helps save our planet. Insect farming requires less energy and greenhouse gases (cause of global warming) when compared to conventional livestock raising.
NEW FORMULA FOR ATHLETES
My product specially targets young athletes, demanding high level of protein for muscle building. Covering the energy bar with chocolate would help promote bugs eating, hence prevent public reluctance to peculiar diets.
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