06
MOODBOOST | BRANDING AND PACKAGING DESIGN
MOODBOOST is a brand for emotion sprays that lift any negative energy and change your emotions in seconds. The product adopts the aromatic therapy theory, making use of different aromatic compounds to boost emotions and brain activity.
BRAND DESCRIPTION
This is a conceptual perfume brand that help provides positive energy and ease you from anger, fear and other negative emotions. The brand reached the audience with a more energetic and scientific approach to boost its credibility and the positive vide that the product can bring to users. Therefore theres a pair of hidden test tubes within the logo to deliver the laboratory essence.
PACKAGING DESCRIPTION
In order to enhance the level of credibility of my product, I adopted a science and laboratory features in the brand and packaging design. This thin and tall glass bottles are like test tubes, which are packaged with an external test tube rack that stores them in place, but can also be display as a home installation. There will be a series of six bottles, providing different emotions, which five of them allows to be feel positive instantly, while one is of stress release purpose and allows you to release all the negative energy and stress.
AUDIENCE
It targets on both male and female with no specific age, with high insecurity, negativity or those who suffer from anxiety problem. However it's still a conceptual idea, therefore it targets also on designers, in the exploration of graphic language of senses and emotions.