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LLOYDS BANKING GROUP - INTERACTIVE TOWER | GRADUATE RECRUITMENT ENGAGEMENT CAMPAIGN
This is an interactive virtual experience for university students to learn more about the Lloyds Banking Group.
I am involved in creating the design of the first level, an interactive treasure hunt, followed by a pub quiz challenge.
THE LBG TOWER
This is an interactive virtual experience for university students to learn more about the Lloyds banking group. It is a tower built with multiple floors of different gameplays that introduce the careers and culture within the workplace.
LEVEL 1
On this floor students will use their binoculars to search an isometric map, the map includes 6 main hotspots which once clicked upon will reveal a pub quiz question. Once that question is answered correctly a congratulations message and looped isometric animation will come to life.
The 6 main hotspots features some of the many successful examples of how LBG has achieved in helping Britain prosper, each under a different categories including Industry, Environmental, Education, Future Careers, Charity and Housing.
SURROUNDING GRAPHICS
Given the already designed 6 main hotspots, I have created all the surrounding graphics to complete with the design. Instead of finishing with generic graphics, the surroundings are also showcases the additional case studies that have not been chosen, all are set accordingly to their geological location.
Here are some of the examples of the other case studies that were not featured as the chosen 6 main hotspots:
CASE STUDY - EAST
With the support from LBG, Crowther Estates, a family farm has expanded its offering, from farming crops to producing award-winning wine, hosting celebrations, and now venturing into property development.
Stokes Sauces, which makes condiments including jam, ketchup, chutney for major brands and supermarkets, has extended their production line with the support of LBG.
LBG has also funded Mudlarks, a charity supporting adults with learning disabilities and mental issues, for support and training programme.
CASE STUDY - NORTH AND SCOTLAND
Supporting Shetland Port, a new fish market to double capacity to meet increasing demand from the islands' commercial fishing industry.
Backing Mackie's of Scotland, an ice cream maker, a more sustainable and energy-saving refrigeration system.
Supporting apprentice and students for training programmes and work experience with prospective employers.
Funding expansion plans for independent housing developers across the North, creating more job opportunities and new homes in the local area.
CASE STUDY - NORTH AND NORTHERN IRELAND
Providing financial support to students from Lloyds Scholars programme, including mentoring, apprentice training and internships.
Funding one of the largest UK's re-distributor of surplus food and household product from going to landfills. Growing network of stores to save goods from going to waste.
Offering charity mentoring scheme, helping to develop skills of leaders in the third sector. Delivering training and mentoring partnerships to help people in the area to develop skills and leadership potential.
