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EXPERIENCE 10TH BIRTHDAY PARTY | EXPERIENTIAL EVENT
To celebrate the 10th year anniversary of the Experience Co, the team invited their guests to an experiential journey under
the theme, "What would you like be when you were ten?".
I had taken part in the experiential concept across the space, and the design of all the graphic prints.
10TH BIRTHDAY PARTY
The 10th birthday party is a celebration with clients, it is also an opportunity to showcase the company's creativity, design and production skills to the wider events industry and potential clients.
The team shared what they wanted to be when they were 10 years old. The diverse answers led to the idea to divide the space into different sections, allowing attendees to immerse into our collective imaginations.
THE EXPERIENCE
As guests arrived, they were welcomed into the main party space, a branded birthday cake stand and drinks, with wall art teasing the other rooms to be explored.
Further down the space, they will find the different rooms where our childhood dreams were brought to life. The space are divided into 6 zones, The Main Space, I want to be a: Performer, Chef, Detective, Explorer and I want to work with Animals.
MAIN PARTY SPACE
Guests are welcomed to the main space, with branded name badges and sharing what they would like to be when they were ten. It creates an ice-breaker for us to engage with guests and invite them to explore the space.
Like the living room of a children's birthday party, we have dressed the space with balloons all above the ceiling, giant cake stand and celebrating avatars across the wall, and gallery of the team's 10 year old portraits. We have also set up a swag station where guest can personalised a branded Experience notebook with colourful and fun stickers as a gift from the birthday celebration.
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I WANTED TO BE A PERFORMER
We created the 10 Club, a cabaret space with live comedy performances running throughout the event. We have dressed the hallway with dark cloth, red velvet drapes and spotlight to create the intimate and cozy atmosphere. Along the hallway, I have also designed a faux box office front, guiding the guest in enter and explore the space.
I WANTED TO BE A CHEF
As for the canapés section, we created a live kitchen with gourmet food. We brought in stainless steel table sets and shelving to create a professional-looking and functional kitchen setting.
A 10th Birthday party can not go without a little sweets. Therefore we have a pick 'n' mix candy shop corner for guests to enjoy and can grab a sweets goodie bag after the party. Each sweets are branded with unique candy labels, using all of the colleague's names with funny puns, eg: Chris's Quaff Sweets, Wing's Baby Baby Baby Chew, etc
We have dressed one of the rooms a game of murder mystery for guests to deduce "who is the murderer". Making use of the original wood paneling from the venue, we decorated around it and gave the space a Sherlock Holmes style, an evidence room guiding our detectives to the truth. Making the game more bespoke, all the suspects are the colleagues at Experience. I have also created an antique painting with the face of the company's directors. It is also one of the biggest clue of the room, as it opens as a secret safe with the murderer's weapon. Once they have solved the mystery, they can fill in the answer card and enter a lucky draw to win prizes.
I WANTED TO BE A DETECTIVE
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I WANTED TO BE AN EXPLORER
Further down the stairs is an exotic jungled-themed space where braver guests could feel their way to prizes in a lucky dip challenge, and explore new worlds through virtual reality. The space also showcases the team's lighting and space dressing skills.
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I WANTED TO WORK WITH ANIMALS
Experience had also collaborate with The Cuddle Club, bringing in some furry playmates for our guests to cuddle in a garden-styled space. Inviting guest to de-stress and have fun at the party after a long day from the day job.
Click below to see how the brand are translated through the digital platform and other marketing pieces.
