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05
BREWDINI | BRANDING AND PACKAGING DESIGN
Brewdini is a brand of lustred ginger beer, bottled and brewed for the London Bestival 2016 (competition entry), featuring the most magical experience for all festival goers to enjoy.
BRAND NAME
Brewdini is named and inspired by one of the greatest magician of all times, Harry Houdini, who was most famous at escaping act. Combining his name "Houdini" and "Brew", forming the bottle that performs disappearing and reappearing tricks.
LOGO DESIGN
The logo showcase a modernisation of the vintage victorian style of magic theme where the old and new meets and create something new. The top hat is used the iconic representation for magicians, setting off with beer icons and swirls and sparks, providing the essence of the magic lustre.
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